How must a dealer display their business name on the sign?

A dealer must display their business name on the sign in a manner that is easily visible and recognizable to potential customers. The requirement for the sign to be at least 2 square feet in size ensures that the business name can be read from a reasonable distance, making it accessible to passing customers. This standard helps to promote the dealership and attract attention, which is essential for driving sales and increasing visibility.

The other options present criteria that would not fulfill the need for clarity and visibility necessary for a dealership's sign. For instance, using a small font wouldn't be effective in drawing attention, and limiting the display to only the local language could alienate potential customers who may speak different languages. Additionally, blending colors with the environment might reduce visibility, undermining the purpose of a sign, which is to stand out and inform customers about the dealership's location and offerings.