What is the primary role of a vehicle dealer?

The primary role of a vehicle dealer is to buy and sell vehicles for profit. This process involves acquiring vehicles from manufacturers, auctions, or trade-ins and then marketing and selling those vehicles to consumers. In this capacity, dealers assess the market value of the vehicles they sell, establish pricing strategies, and create an inventory that appeals to potential buyers.

While providing financing options and reviewing insurance policies might be ancillary services that enhance a dealer's offerings and customer experience, they do not fundamentally define the dealer's core purpose. Manufacturing vehicles is outside the scope of a dealer's role, as manufacturers focus on the production of vehicles rather than their sale. Therefore, the main objective of a vehicle dealer remains centered on the transaction of buying and selling cars to generate profit.